President Director of PT Waskita Karya (Persero) Tbk Destiawan Soewardjono won the award. The award is "The Most Popular Leader in Social Media 2021" for the category of Leader of BUMN Tbk.
The coronation took place at the PR INDONESIA Jamboree (JAMPIRO) #7 in Bali on Friday (10/12/21), Organized by PR INDONESIA Magazine. The JAMPIRO Forum itself lasted for three days starting. On Wednesday 8th December 2021, which featured conference sessions workshops, the climax was an awarding session.
The figures who managed to become winners are the Most Popular Leaders in Social Media this year, the result of monitoring by Kazee Digital Indonesia. In addition, it has a tonnage of positive issues on social media. So as with the figures asked to be Influential PR Leaders in 2021.
According to the founder and CEO of PR INDONESIA Group, Asmono Wikan, the leaders of organizations or corporations Along PR are seen as capable of realizing a positive reputation for ministries/agencies/regional governments/corporations/organization s in the eyes of the public, especially netizens. Because of that, they deserve the title 'PR INDONESIA Most Popular Leader in Social Media 2021', and "Influential PR Leader 2021".
The monitoring process on social media to capture organizational/corporate leaders and PR will take place from 1 January – 30 September 2021, across three social media platforms, namely Twitter, Instagram, and Facebook. All data is collected and analyzed quantitatively by artificial intelligence engines in real-time.
"The determination of the winner is based on the quantity of exposure to positive netizens' conversations and considering the news content which was analyzed manually by PR INDONESIA and Kazee Digital Indonesia," Said Asmono.
“The world is changing. The pandemic has taught us all, including leaders, that the means and methods of communication must always be adjusted from time to time, so that efforts to Reach Reputation can be achieved" he explained.
Therefore, the achievements of organizational/corporate and PR leaders at the JAMPIRO 2021 forum, hopefully, can inspire many other leaders about the importance of communication or public relations as a strategic function of management.
